Strategy

Introduction: Museums on Social Media In today’s landscape, museums on social media are no longer an option—they're a strategic necessity. Being present online, curating digital communication, and fostering online engagement are vital actions for any…

Introduction: sustainable museums In today’s context, where environmental responsibility, social impact, and economic resilience are at the core of international discourse, claiming that a museum is sustainable is no longer a bonus — it’s a strategic…

Introduction: intuitive audio guide for museums In today’s museum landscape, offering an audio guide is no longer optional—it’s a necessity. But be warned: not all audio guides are created equal. More and more cultural institutions are recognizing the…

Introduction In today’s digital landscape, data is a vital resource for any cultural institution looking to enhance visitor experiences and innovate museum management. Two entertainment giants, Spotify and Netflix, have proven how the strategic use of data…

Introduction - Destination Marketing for Museums In today’s increasingly competitive cultural tourism landscape, museums must adopt effective destination marketing strategies to stand out and attract visitors. Having extraordinary collections is no longer…

KPIs for museums: which Performance Indicators to choose and why Effectively managing a museum requires constant attention to cultural performance and resource optimization. In a sector facing challenges such as sustainability, inclusivity, and digital…

Introduction The financial sustainability of museums is an increasingly pressing challenge. Historically, many cultural institutions have relied almost exclusively on public funding. However, the growing uncertainty surrounding these funds makes it essential…

The Evolution of Custom Audio Guides in Cultural Sites Custom audio guides for cultural sites are transforming the way visitors engage with art and history. With tailored content and multilingual solutions, these technologies create immersive and accessible…

Defining a Museum Mission: The Essential Guide to Growing Your Institution Why Museum Mission and Vision Are Crucial A museum’s mission is its beating heart, defining its core purpose and guiding both daily activities and long-term strategic decisions.…