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The world of museums is experiencing a real revolution thanks to technology. Augmented reality (AR), personalized audio guides, and virtual tours are transforming traditional visits into digital, immersive, and tailored experiences, making the museums of the future more accessible and engaging. Not only do visitors come out thrilled, but museums themselves benefit from tools that amplify their cultural impact and audience engagement.
Augmented Reality: The Museum Experience of the Future
Imagine walking into a museum and seeing works of art come to life, historical objects reassembling themselves before your eyes, or ancient landscapes transporting you back in time. This is not just something for museums of the future; it is the present. Augmented reality (AR) makes it all possible, offering a unique multisensory journey.
Why is AR winning over visitors?
- Total engagement: AR technology integrates images, sounds and animations, stimulating the senses and capturing attention like never before.
- Memorability: studies reveal that AR experiences are remembered 70 percent more than traditional content.
- Wow effect and word of mouth: those who experience AR can’t wait to tell others about it, turning themselves into museum ambassadors.
Augmented reality also fits the Bring Your Own Device (BYOD) trend, which allows visitors to use their own smartphones or tablets to access personalized content, reducing the need for additional devices.
Personalized audioguides: inclusion and innovation
Audioguides are undergoing an evolution that makes them not only more useful, but also more inclusive and accessible. Forget the old bulky devices-now everything is within smartphone reach with solutions like amuseapp, with a focus on accessibility and personalization.
Novelties that make a difference:
- Accessibility for all: With audioguides such as amuseapp, we can tailor the tone of each audioguide to a different target audience of visitors; for example, we can create an audioguide designed specifically to describe visual art and colors to blind people, among other opportunities.
- Customization: do you have limited time to visit the museums? Choose the quick itinerary. Do you have children 6 years old? Choose the itinerary created for children? Are you an art history buff and would like an in-depth visit from technical details? Okay!
- Everything at your fingertips: no need to book a guided tour, no need to buy an audio guide with museum headphones, you can listen to amuseapp’s audio guide directly from your phone via the app or webapp and use your earbuds or simply put your phone close to your ear.
- With no upfront investment: amuseapp is available for museums in the pay-per-ticket model. Find out more here.
These audio guides not only improve the visitor experience, but also eliminate the need for dedicated devices, reducing costs and increasing the operational efficiency of museums.
Virtual tours: art at the click of a mouse
For those who cannot physically visit a museum, virtual tours are a great solution. From the great classics like the Louvre and the British Museum to the Metropolitan Museum of Art, you can explore galleries and works of art right from home.
The advantages of virtual:
- Global access: anyone, anywhere can discover artistic masterpieces at the click of a button.
- Immersive experiences: zooming in on artistic details, interactive narratives, and guided tours make digital amazingly immersive.
Although some studies suggest that virtual tours do not yet completely replace the physical experience, technological advances and new possibilities offered by VR are rapidly closing the gap.
Museums of the future
Augmented reality, personalized audio guides, and virtual tours are not just technological tools, but true allies for museums that want to stay ahead of the curve. Not only do they enhance the visitor experience, they open new avenues in the field of interactive content development and user experience design.
Museums that are able to integrate these technologies will be able to attract an increasingly large and diverse audience, transforming themselves into cutting-edge cultural hubs.