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Narrating Enterprise: How amuseapp Enhances Corporate Culture at MUMAC With the opening of the XXIV Week of Corporate Culture, the theme of industrial storytelling returns to the forefront: an opportunity to reflect on how Italian enterprise is not just…

Introduction There's a thought-provoking statistic: according to research from the University of Bamberg, most museum visitors spend less than 40 seconds in front of an artwork, and only 37% read the gallery texts (source: Smithsonian Institution). It's not…

In an era where accessibility and user experience are at the heart of museum strategies, offering personalized audio guides for multiple audiences is no longer an option, but a necessity. Customizing the narrative according to the audience means transforming…