Skip to content
Custom Chatbot for Museums: The Key to a More Engaging, Accessible, and Interactive Visitor Experience
In an age where visitors expect immediate, tailored responses, a custom chatbot for museums is no longer a futuristic option—it’s an easily integrable tool. More and more cultural institutions are adopting this kind of solution to improve the museum experience, enhance accessibility, and answer visitor questions in real time.
But how does it actually work?
And why should you consider it for your exhibition space?
In this article, we’ll explore the benefits, practical uses, and real-world outcomes of implementing a chatbot for museums—featuring examples, studies, and the case study of Columbus’ House in Genoa, which transformed its visitor experience thanks to amuseapp.
Why a Custom Chatbot for Museums Makes a Difference
A custom chatbot for museums is a virtual assistant tailored to answer visitor questions, provide additional information about exhibits, suggest thematic tours, share opening hours and services, and even offer historical insights—all in real time.
What truly makes it a strategic asset is its ability to:
-
Adapt to the cultural context of the museum
-
Respond in multiple languages, breaking down language barriers
-
Work offline or in areas with poor connectivity, thanks to web app technology
-
Make the visit more inclusive by addressing special needs
Columbus’ House Case: A Chatbot Speaking as Christopher Columbus
A prime example of an effective chatbot for museums is Columbus’ House in Genoa. Located in the medieval district near Porta Soprana, the museum tells the story of young Christopher Columbus and the urban context in which he lived.
Before adopting amuseapp, Columbus’ House offered a limited audio guide available only indoors and in just four languages. Visitors often complained about the lack of an interactive guide that could also explain the outdoor context.
With amuseapp, the museum introduced:
-
A multilingual chatbot that lets visitors “talk to” Christopher Columbus himself
-
An animated portrait using deepfake technology, allowing the navigator to interact with visitors
-
QR code access to a free preview and full audio guide, with no app download required
This feature makes the visit more interactive and memorable. Visitors feel engaged and free to explore at their own pace and based on their interests.
Chatbots and Accessibility: A Winning Match
Accessibility is becoming a top priority in museums. A chatbot that provides real-time answers can eliminate many barriers:
-
Language barriers, thanks to automatic translation
-
Cognitive barriers, through simplified language and adaptive responses
How to Design an Effective Custom Chatbot for Museums: Practical Tips
Here are some tips for creating a truly effective museum chatbot:
-
Find a tech partner capable of building the perfect chatbot for your cultural space.
amuseapp offers exactly that, thanks to its sector expertise and advanced technologies. -
Identify your visitors’ needs and interests.
Study frequently asked questions, common doubts, and content people want to dive deeper into. -
Define the chatbot’s personality.
It could be a historical or fictional character, or a general virtual guide. -
Ensure multilingual support and accessibility.
Offer the service in multiple languages and make it easy to use for visitors with disabilities. -
Track interactions and gather feedback.
Analyzing conversations helps you continuously improve your content.
Do you want to implement a chatbot in your museum?
Book a call with us or click here to get in touch — let’s talk about it!
More Than Just a Chatbot: Why Museums Choose amuseapp
amuseapp offers more than a simple museum chatbot. Its strength lies in its integrated approach: a multidisciplinary team of technologists, art historians, and UX designers works closely with institutions to build truly tailored solutions.
amuseapp is more than just an audio guide—it’s an innovative digital platform that transforms visitor experiences and helps museums increase revenue.
- AI-powered personalized itineraries. Unlike traditional audio guides, amuseapp uses artificial intelligence to create customized routes tailored to different visitor needs: children, people with sensory disabilities, experts, students, and more.
- Accessibility in 30 languages. Currently, only 20% of museums offer content in more than two languages. With amuseapp, cultural institutions can overcome this barrier by automatically generating text and audio in 30 languages, making cultural heritage accessible to everyone, anywhere.
- Real-time virtual tour guide chatbot. A customized chatbot allows amuseapp to offer visitors a virtual guide that is always available, providing answers to their questions and enriching their museum experience.
- Simple and secure donation collection. With amuseapp, cultural institutions can easily and securely collect donations directly through the app.
- Visitor feedback for continuous improvement. amuseapp enables institutions to gather visitor insights on their experiences, providing valuable data to optimize museum services.
- Available as an app or web app. amuseapp’s web app allows visitors to access digital museum content without needing to download anything, while the mobile app offers an even more advanced and customizable experience.
One solution, multiple benefits. With amuseapp, cultural institutions can provide an innovative, inclusive, and interactive experience while improving their sustainability model.
