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Introduction
In 2025, the museum experience can no longer be limited to visual observation alone. More and more cultural institutions are rethinking the role of storytelling and technology in guiding visitors through meaningful journeys.
That’s why knowing how to create an engaging museum audioguide is becoming essential for every cultural professional. It’s no longer just about providing information—it’s about building stories, crafting personalized experiences, and creating emotional connections.
In this article, you’ll find a complete guide to designing and launching an innovative, smart, and even cost-free audioguide by leveraging today’s available tools.
Why Every Museum Needs a Smart Audioguide Today
A smart audioguide is not just an audio file with information. It’s a visit companion that adapts to user behavior, context, and content type.
A smart audioguide enhances the visitor experience while providing the museum with powerful tools: analytics, feedback, and emotional engagement.
How to create a museum audio guide
The key ingredients of an innovative audio guide: Storytelling, Technology, and Accessibility
To understand how to create an effective museum audioguide, you need to focus on three core elements:
1. Storytelling
A good audioguide is, above all, a compelling story. It’s not enough to deliver facts—you need to spark curiosity, emotion, and engagement.
As highlighted in studies like “Emotions and Learning in Museums” by NEMO and LEM – The Learning Museum Working Group, personalized and emotional storytelling is key to making the museum visit more impactful, memorable, and accessible.
2. Technology
Thanks to digital solutions like amuseapp, it’s now possible to create cutting-edge audioguides that work directly on the visitor’s smartphone—no extra devices needed.
A major advantage for small museums or institutions with limited resources.
3. Accessibility and Multilingual Support
An audioguide must be inclusive. Translations, subtitles, descriptions for the visually impaired, and content tailored for children or people with cognitive disabilities make the experience truly universal and accessible to all.
With tools like amuseapp, all of this is achievable—without any upfront costs for the museum.
In fact, with amuseapp, you can offer the audioguide at a price that suits your audience. No initial investment, only additional revenue: you start earning immediately from each audioguide sold. amuseapp only retains a small fee per sale—a sustainable service designed to enhance cultural offerings of museums of all sizes.
According to a 2021 study by ICOM, nearly 70% of museum visitors leave without truly understanding what they saw. The main causes?
Lack of clear explanations, overly technical language, language barriers, and short attention spans.
Yet the data also reveals something encouraging: visitors are willing to pay up to 40% more for a museum experience that is truly understandable and engaging.
How to Create a Museum Audioguide: The 3-Step Method
1. Contact amuseapp
Tell us about your cultural venue, the challenges you’re facing, and what you’d like to improve. No commitment. If we seem like the right partner for your needs, we’ll be happy to help you create your museum’s audioguide.
Reach us at info@amuseapp.it or book a call here.
2. We’ll Handle the Rest
Send us descriptions of your exhibition and some images—we’ll take care of everything else.
Your audioguide will be ready in just 4 days, in any language you need.
3. Promote the Audioguide as Part of Your Museum’s Identity
Announce the audioguide on your website, social media, and through press releases.
We’ll also support you in crafting the right messaging to let everyone know your museum now offers an international, inclusive experience thanks to the smart audioguide by amuseapp.
Museums Already Using amuseapp: Here’s What They Say
1. Columbus’ House, Genoa
“The key factors in our decision were many: what struck us immediately was the team’s willingness to meet our needs and the company’s professionalism. We particularly appreciated the presence of a multidisciplinary team—not just tech experts, but also professionals with artistic and historical backgrounds. This allowed us to receive valuable advice on how to enhance our content, based on amuseapp’s experience with other cultural sites.”
Read the full testimonial [here].
2. MUMAC – Coffee Machine Museum by Cimbali Group, Binasco (MI)
“Implementing amuseapp’s audioguide in twelve languages (Italian, English, Spanish, French, German, Arabic, Chinese, Korean, Japanese, Polish, Swedish, and Portuguese) enabled MUMAC to offer international visitors a complete and engaging experience in their native language. This has made MUMAC a more accessible and inclusive museum, aligned with our growing commitment to social responsibility.”
Read the full testimonial [here].
amuseapp – The Digital Revolution for Cultural Venues
amuseapp is more than just an audio guide—it’s an innovative digital platform that transforms visitor experiences and helps museums increase revenue.
- AI-powered personalized itineraries. Unlike traditional audio guides, amuseapp uses artificial intelligence to create customized routes tailored to different visitor needs: children, people with sensory disabilities, experts, students, and more.
- Accessibility in 30 languages. Currently, only 20% of museums offer content in more than two languages. With amuseapp, cultural institutions can overcome this barrier by automatically generating text and audio in 30 languages, making cultural heritage accessible to everyone, anywhere.
- Real-time virtual tour guide chatbot. A customized chatbot allows amuseapp to offer visitors a virtual guide that is always available, providing answers to their questions and enriching their museum experience.
- Simple and secure donation collection. With amuseapp, cultural institutions can easily and securely collect donations directly through the app.
- Visitor feedback for continuous improvement. amuseapp enables institutions to gather visitor insights on their experiences, providing valuable data to optimize museum services.
- Available as an app or web app. amuseapp’s web app allows visitors to access digital museum content without needing to download anything, while the mobile app offers an even more advanced and customizable experience.
One solution, multiple benefits. With amuseapp, cultural institutions can provide an innovative, inclusive, and interactive experience while improving their sustainability model.
👉 Contact us now!
